IDEAS LLYC: Consumer trends 2021
The impact of Covid-19 leaves a consumption model for 2021 marked by tensions between emotions and organization. The trauma of the pandemic, together with its transforming capacity on people’s priorities will place the emotional economy at the heart of brand relations. Meanwhile, beyond forced digitalization, the organizational logistics of consumption will also be altered, forcing quick reactions to new consumer needs.
We have analyzed the new environment we live in and can sum this up in 10 consumer trends for this year.