IDEAS LLYC: Martech: information technology in marketing


Digitisation and information technologies have evolved to offer us a wide range of solutions, which contribute not only to improving decision making and reducing uncertainty, but also in the speed and agility of implementing actions, or the optimal management of resources.

Discover these solutions that Marketing Directors should not disregard in this article by Alejandro Domínguez, Senior Director of the Digital Area, Guillermo Lecumberri, Director of Consumer engagement, Miguel Lucas, Director of Technology, Luis Martín, Director of the Digital Area and Teresa Rey, Manager of the Consumer Engagement area.