IDEAS LLYC. Brand or corporate activism: what it consists of, why it should interest you and how can you apply it
Fore sure you will have heard of “activists” amongst brands and businesses. This debate focuses on the role in which they perform the fight against the pandemic and how their contribution is valued by the citizens and consumers. In the coming months, there is a likelihood that social expectations and ethics will be raised amongst companies and brands. In this article you will find keys to respond to this challenge.