IDEAS LLYC: Social responsibility in the face of COVID-19. Company challenges in helping combat the pandemic

In a time such as this, which has meant a revolution in our lifestyles, there is one positive aspect we can highlight: the swift mobilization of companies and individuals to help combat COVID-19. However, in an environment filled with information, there are still outstanding issues and challenges to guaranteeing storytelling and storydoing for companies, determining a coherent purpose and developing and maintaining their legacies.

Read about the origins of companies’ social responsibility and the outstanding challenges facing them in this article, written by LLYC’s Partner and Managing Director for the Southern Region Juan Carlos Gozzer and LLYC Brazil’s Senior Director of Advocacy and Strategic Communications Adelia Chagas. Also available as a podcast in brazilian portuguese.