IDEAS LLYC: Vaccines and anti-vaxxers, the challenge of transparent communication


In the history of public health, vaccines have been acknowledged as one of the great contributions to humanity in disease prevention. However, according to a survey published by CNN, one third of North Americans would not use a vaccine against COVID-19, even if it were widely available. Is a new approach required in communication to reinforce the social and economic benefits of vaccines?

Find the answer to this and some recommendations for pharmaceutical companies in this article written by Alejandro Romero, Partner and CEO for the Americas at LLYC and Javier Marín, Senior Director of Healthcare Americas at LLYC.