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Artículo: ABC. David González Natal. “Tech giants consolidate brand leadership as the storm rages”

 

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The arrival of COVID-19 has put the reputational problems of the so-called Big Tech companies in quarantine. Reversing a downward reputation trend, the pandemic has driven technology and telecommunications to become considered as almost basic necessities. In this article, David González Natal, Partner and Senior Director of the Consumer Engagement Area of LLYC, takes a look with a number of other professionals at how the health crisis seems to have created an opportunity for a general reset, not only in the field of technology but also in the return to local business, closer relationships and the brand modus operandi.

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