Artículo: PR Noticias. Gina Rosell. “The pharmaceutical sector is facing a huge communication challenge: to rebuild its reputation”
Sorry, this article is only available in European Spanish.
Pharmaceutical companies will play an essential role over the coming months. They will be responsible for marketing effective medicines and even a vaccine against COVID-19. The health and pharmaceutical sectors therefore face a huge communication challenge: to convey their messages in a way that protects their reputation. In this article, Gina Rosell, Senior Director at LLYC, reveals the challenges for reputational and communication strategies in the pharmaceutical sector.