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Artículo: PR Noticias. Gina Rosell. “The pharmaceutical sector is facing a huge communication challenge: to rebuild its reputation”

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Pharmaceutical companies will play an essential role over the coming months. They will be responsible for marketing effective medicines and even a vaccine against COVID-19. The health and pharmaceutical sectors therefore face a huge communication challenge: to convey their messages in a way that protects their reputation. In this article, Gina Rosell, Senior Director at LLYC, reveals the challenges for reputational and communication strategies in the pharmaceutical sector.

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